Marketing of Contemporary Love Poetry

Contemporary love poets everywhere attempt to market their contemporary love poetry, as a potential source of income, in every era. Some succeed, while others struggle in vain or fail. Part of the difficulty with respect to marketing any contemporary love poetry has to do with the reality that a contemporary love poet is a poet, and not a marketer. In other words, he or she may not have natural marketing ability, or training in marketing skills. There is also an extremely large number of contemporary love poets writing contemporary love poetry in any given era. In other words, the competition is fierce.

Contemporary love poetry as a viable commodity, at any time, may or may not be or become a  marketable product. There is the question of when  contemporary love poetry actually becomes a marketable product. How is it accorded that status? 

Ideally, the rule of supply and demand is a major factor in any marketing scenario or strategy. 

From a personal perspective, is there a viable market for your contemporary love poetry according to the basic rule of supply and demand? Is the kind of contemporary love poetry that you have written currently in demand? Have you actually created enough contemporary love poetry to meet the growing need for it? Are you a prolific contemporary love poet and if so, where do you showcase your work?

If there is a viable market, where is it? In other words, you need to know who would be potentially interested in purchasing your contemporary love poetry. Have you researched the market? 

Before anyone actually perceives contemporary love poetry as being valuable and thus, a viable commodity, the question is that of its potential worth. Ask yourself, wherein lies the true value of your contemporary love poetry? When does your contemporary love poetry begin to have value?

There are many different genres in which contemporary love poetry is written, during every era. You might want to find out which genres are of value and potentially marketable as a commodity. Which ones are not? Taking this one step further, ask how your contemporary love poetry can be properly formatted to sell, or in what format it should be produced, so that it has value as a viable product that can be marketed successfully.

A number of other different aspects could be considered too, like the source and content of your contemporary love poetry.

A contemporary love poet generally writes contemporary love poetry when inspired to do so, by his or her muse. The source contemporary love poetry content may stem from inspiration from the divine, nature or fellow man, etc. Inspiration to write contemporary love poetry generally comes from many different directions and its merit or value depends to some extent upon its source. Consider the difference between inspiration for divine, contemporary love poetry, versus inspiration for human (or non-divine) contemporary love poetry. Which is of more value? Which is potentially more marketable as a viable commodity? Which category does your work fit in?

Both require a concerted effort on the part of man. Does the effort of man not have some potential value, or worth in respect to its potential marketing and sales, too?

Another important issue that arises pertains to the quality of potentially marketable products. One must ask who establishes the standard or criterion of quality with respect to contemporary love poetry? Is it ultimately the contemporary love poet, or is it determined by the potential market?

Contemporary love poetry, like most literary content, is found globally, and is relatively easy to access. It is an important aspect of culture in every era, including today. It will continue to be produced globally, in every culture and every era. Wherever people communicate with one another on whatever level, there will be contemporary love poets writing more contemporary love poetry. This means that there is no shortage of contemporary love poetry in any era, and that may cause its market value to decrease. Since there have been contemporary love poets since the beginning of time and their work is easily accessible and free, why is there a need to purchase contemporary love poetry written in the current era?

There will always be those who attempt to capture and regulate the global commodity of contemporary love poetry, as well as its potential market. Such is the nature of man. At the same time, the successful marketing, or non-marketing of contemporary love poetry will not cause the contemporary love poets of any era to cease their literary endeavors. Writing, publishing and distribution of contemporary love poetry is not a question of love of the divine, or the love of mammon, although it appears at times to be reduced to that, with respect to marketing viability.

Critics and readers of contemporary love poetry may or may not recognize the value, merit or worth of contemporary love poetry, in any era. At times, its worth may not be comprehended until many generations later.

Not all contemporary love poetry has such a degree of literary expertise, skill and unique content that it is marketable, in its own era, or even later. Like other professionals, contemporary love poets learn to write better with practice. Striving to create a high quality, marketable product presents a challenge for contemporary love poets, in every era. The question often becomes one of who wants to read it, hear it read to them, much less pay for it?

Is contemporary love poetry a divinely inspired work or human? That may make a difference. What kind of a message does it attempt to convey to humankind, one of truth or love? Love is essentially free and truth leads to freedom, not bondage by mammon.